Alternativeroute.net was created as the website for Alternative Route, the travel publication for independent travellers. The website was launched in 2003.

AlternativeRoute.net gets direct traffic from people who use the book, and also performs consistently well in search engines. The website is popular and gets an average of 10 000 individual visitors per month that view an average of three pages (May 2009). Travellers make enquiries directly off the website and also make bookings directly from the website when advertisers are a member of Hostelworld.

AlternativeRoute.net is not only a travel directory. The website has useful travel information that visitors refer to when researching their trip.

Why advertise on AlternativeRoute.net

• Having your establishment listed on AlternativeRoute.net gives you the opportunity to advertise to the ever increasing number of visitors to the website. Visitors include both international and local travellers looking for accommodation, transport providers, tours and tourist activities and services.
• For R720.00 per year, AlternativeRoute.net is affordable web advertising.

What does advertising cost?

• Advertising on AlternativeRoute.net costs R720.00 for an annual subscription.
• Advertising on AlternativeRoute.net is free if you advertise in the Alternative Route travel guide. Click here to find out more about advertising in Alternative Route.

What you get

• a one page listing, featuring your establishment, text, rates and images
• an online enquiry form that will be sent directly to your e-mail address
• a link to either the Hostelworld or Safarinow reservations system (optional)
• the opportunity to list in our Special Offers, Featured Listings and Events column for an additional charge

How to sign up

• Complete the online application form. The form will ask you to supply your business details for administrative and business purposes and information as it will appear on your webpage.
• We review your application
• We send you an invoice to be paid within 7 days
• If your application is approved and you have paid, we create a draft web page
• You review and approve your draft web page
• Your web page is published

Things you should know

• The annual cost of advertising is for one establishment only.
• Only one establishment will be advertised per web page.
• A subscription is valid for one year.
• A renewal e-mail will be sent 2 weeks before the subscription term is complete.
• If you sell your property, please e-mail us to inform us of change of ownership.
• We do not have the facility to accept credit card payments.
• We do not copy text or images from other websites.
• Original material created by ourselves for your advertisement is owned by Alternative Route and protected by copyright law.
• Please send any updates by e-mail.
• Visitors to the website are welcome to post reviews and ratings. Establishments are also welcome to respond to these.
• If you wish to cancel your subscription, please fax a signed notification to 086 658 7377. Please note that no refund is payable.
• If you have any further queries, you can contact us on 021 788 7548 or e-mail us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it